WATCH THIS INSPIRING VIDEO OF JUMP!
WHO IS SHE?
- She has started a series of enterprises, her first one at just 22 years old.
- She has personal experience with discrimination.
- She has 3 children.
- She created JUMP in 2006.
WHAT PROBLEM IS SHE TARGETTING?
Only 41% of managers think that gender equality has a positive impact on performance (McKinsey Study « Women Matter »)
Enterprises do not take into account new aspirational trends: 90% of men and woman say raising their children is their focus compared to only 50% outlining professional success as their priority.
Men largely dominate enterprises: in Europe, there are only 12% of woman in a board of directors position, and less than 10% on a governing board, despite legislative progress. The most commonly used leadership model is based on masculine values and woman subsequently miss out on roles.
- To undertake a global approach:
- To identify role models: women, men and enterprises that offer a work-life balance.
- To enhance all leadership models: to ensure authenticity.
- To develop an ambitious communication strategy: events, media, training etc…
- To internally legitimise and reinforce these models into enterprises:
- To partner: with the JUMP Forums.
- Nominations of Woman@work Awards: with the prize of an ambassadorial role of professional equality of the enterprise.
- To distribute the JUMP newsletter: which outlines the best practices in terms of equality and career advice.
- To participate: in the first network of male and female equality managers (Belgium).
To specifically help women in middle management to develop their confidence and self-esteem to enable change through the Woman’s Academy leadership programme and participation in the JUMP forums.
IMPACT AND DEVELOPMENT
- Since 2007, there have been 9 forums in Brussels and Paris with more than 2 500 participants.
- A total of 200 000 readers of the bi-monthly newsletter.
- 40 annual workshops of the Woman’s Academy in Brussels and Paris where 87% of women found suitable responses.
- 3 editions of the Women@work awards.
- Marketing campaigns and mass media of more than €500 000 each year.
- Partnerships with multinationals (Deloitte, Sodexo, Danone, Cisco, Microsoft).
The objective is development across Europe.